I Found £800+ Amazon Owed Me Using This Tool

I’ve been selling on Amazon for over 15 years. I’ve run accounts doing thousands of pounds in daily sales. I thought I knew the platform inside out. Then I discovered a piece of software that made me realise something shocking: some months, I was actually losing money. Even worse, Amazon owed me money in refunds that I had no idea existed. In this article, I’ll show you exactly how I uncovered these hidden losses—and how you can claim back what’s yours.

Key Takeaways

• Amazon’s dashboard hides critical fee data; I was paying £185+ in unclear fees without understanding why
• Seller Board, a German-built analytics tool, shows net profit down to the penny for every product
• I found £700-800 in lost and damaged inventory refunds Amazon never automatically paid me
• The tool offers a 2-month free trial with no credit card required
• Monthly pricing starts at just $19—less than one recovered refund typically covers
• Works across Amazon, eBay, Shopify, and Walmart for unified multi-channel tracking

The £185 Mystery Fee That Changed Everything

Here’s what stopped me in my tracks. I logged into my account and saw Amazon had charged me over $185 in fees. Simple question: what exactly was I paying for? I didn’t have a clear answer.

When you dig into Amazon FBA, the charges multiply fast. Delivery expenses. FBA inbound shipping. Photo services. Storage fees. Refunds. Other deductions. Sometimes the amount Amazon takes exceeds what you actually earned. I’d see a £7 sale and think “great, another order.” But I’d missed that Amazon had taken £15 in fees on the backend.

This is where most sellers fail. The Amazon dashboard throws everything at you—payments here, orders there, stock management somewhere else. After 15 years, even I couldn’t instantly see which products were profitable and which were burning cash.

Why Most Amazon Sellers Lose Money (Despite Making Sales)

I’ve trained hundreds of people in Amazon selling. The pattern is always the same. Someone sees the opportunity, opens an account, lists products, starts selling. They celebrate every sale notification. What they don’t see is the fee structure eating them alive.

The dashboard shows you sold something for £7. It doesn’t scream at you that you paid £15 in combined fees. You need to calculate net profit across inventory levels, advertising spend, refunds, shipping costs, and storage fees. Most beginners lack the technical expertise. They run out of stock, run out of capital, or simply give up.

I’ve been at this since 2009. Even I encounter situations where I don’t immediately understand what’s happening financially. The data is simply too scattered across Amazon’s native interface.

How Seller Board Revealed My True Numbers

Seller Board is a German-built software with one purpose: showing your real net profit, penny by penny. I connected my account through their secure API integration—selecting my marketplace, currency (pounds), and granting read-only access to advertising data.

Within seconds, every product populated. I could see today’s sales, yesterday’s, this month’s, last month’s. The chart view transformed raw numbers into visual trends. But the real power is in the granular breakdown.

For any product, I can see: units sold per day, refund rates, advertising spend, total expenses broken down by FBA shipping costs, storage fees, and other refunds. This isn’t surface-level data. This is the difference between thinking you’re profitable and knowing it.

Finding My Money-Makers vs. Money-Takers

Instead of reviewing hundreds of products manually, Seller Board surfaces my fastest-rising and fastest-declining items instantly. I can scale what works and kill what doesn’t.

The PPC advertising section was particularly revealing. I could see exactly which campaigns were profitable and which were literally taking money from me. The math is straightforward: if I spend $10 daily on ads for a product generating $100 in profit, that’s a 10x return. I should double down. If another product burns $100 in ads with minimal return, I stop it immediately.

Seller Board even provides keyword recommendations—suggesting bid adjustments that could increase visibility with a single click.

The £700-800 Refund Amazon Never Told Me About

This is the feature I promised you wouldn’t want to miss: the Money Back section.

In the Lost and Damage area, Seller Board calculated exactly how much I could potentially reclaim. Here’s the reality—hundreds of my products had simply disappeared from Amazon’s warehouses over the years. No logical explanation given. No automatic reimbursement.

Here’s the process I followed:

1. Clicked Download in the Lost and Damage section
2. Seller Board generated a report of all inventory discrepancies from the last 60 days
3. I opened a ticket in Amazon Seller Central specifically for lost items
4. Uploaded the Seller Board report as supporting documentation
5. Amazon reviewed and refunded me approximately $700-800

The software cost was covered two to three times over from this single recovery. Without this tool, that money stayed with Amazon. Amazon’s decision on refunds is ultimately discretionary, but you can’t claim what you don’t know exists.

The same process works for FBA fee changes and other reimbursement categories. One download, one ticket, money back.

Multi-Channel Power and Geographic Insights

Beyond Amazon, Seller Board integrates with eBay, Shopify, and Walmart. If you sell across multiple channels, everything consolidates into one dashboard.

The geographic breakdown became another game-changer for me. I can filter by specific US states or international markets to see where my profit concentrates. If California generates 3x the profit of Texas, why would I allocate equal attention? I shift inventory and advertising focus toward high-performing regions.

I can even identify which product categories are trending in specific geographic areas, allowing precise inventory decisions for my FBA shipments.

Pricing, Trial, and My Honest Assessment

Seller Board offers monthly and annual plans. Annual billing provides better value. Monthly starts at approximately $19—what I’d spend on coffee. One recovered refund typically covers months of subscription cost.

They offer a 2-month free trial with no credit card required. Zero risk to test whether your numbers reveal hidden problems or opportunities.

I’ll be direct: tracking everything manually across multiple platforms is exhausting. Even successful sellers in some areas struggle with comprehensive financial oversight. This tool replaces what would require roughly ten employees for serious operations.

FAQ: Amazon Profit Tracking and Refund Recovery

How much does Amazon typically charge in fees per sale?

In my experience, Amazon fees frequently exceed $185 monthly per active account, with FBA sellers paying additional charges for delivery, inbound shipping, storage, and refunds. Individual per-sale fees vary by category but typically range 15-45% of item price when all costs are included.

What is Seller Board and who built it?

Seller Board is profit analytics software developed by a German company. It connects to Amazon Seller Central via API to calculate true net profit per product, track advertising ROI, identify lost inventory for refund claims, and consolidate multi-channel sales data.

How much money can I recover from Amazon for lost inventory?

Results vary significantly. In my case, I recovered approximately $700-800 in a single reimbursement claim. The amount depends on your sales volume, inventory levels, and how long issues have gone undetected. Seller Board generates reports for the last 60 days automatically.

Does Seller Board work for marketplaces besides Amazon?

Yes. The platform integrates with eBay, Shopify, and Walmart in addition to Amazon marketplaces. This allows unified profit tracking across multiple sales channels without switching between different dashboards.

Final Thoughts: What I’d Do First

If you’re already running Amazon PPC campaigns, my first recommendation is this: immediately identify which products’ ads are costing you money versus making you money. That’s your fastest path to stopping losses.

Second, run the Money Back report. Analyze where you’ve left money on the table. If the data shows recoverable amounts, open that ticket and request your refund.

After managing thousands of Amazon accounts, I can tell you that the sellers who succeed aren’t necessarily the ones with the best products. They’re the ones who understand their numbers precisely. Seller Board gave me that visibility after 15 years of thinking I already had it.

I’d genuinely like to hear your results—which countries or states perform best for you, or how much you recovered through the refund process. The landscape changes constantly, and these insights help all of us trade smarter.

Watch the full video (in Turkish — English subtitles available):

Tools & Community

• TurkoLister — the AI listing tool I use to turn Amazon products into optimized eBay UK listings in about 60 seconds (from £4.99/month, £1 one-week trial).
• AI & E-commerce Community — my Turkish-speaking community ($19/month) with weekly live sessions.
• Subscribe on YouTube — new experiments every week.